Where quirks are always allowed, humor is encouraged, and unapologetic real-ness shines like Orion’s belt on a winter night.
And I’m not lying when I say I’m SO FREAKING GLAD you’re HERE.
Welcome to a corner of the universe where copy drives sales naturally through good ol’ fashion human connection.
We can choose to obsess less about whatever marketing tactic is “converting” most right now…
…And focus more on showing up as our very real selves, finding purpose in the people we help, and refusing to hustle ourselves to exhaustion.
…And still make plenty of sales while doing so, because being freaking genuine IS a marketing strategy – and a good one, too.
Business goals aside, we’re all just out here sharing a human experience on a spinning rock.
and that's pretty cool, because it means
And it’s not just that I love living life that way – over the years, I’ve learned I need variety, flexibility, and space to show up as the creative, strategic, conscientious, and detail-oriented writer I am.
Whatever your version of all that ^ is – whatever you need to feel like you’re thriving and showing up fully – that’s what I want for you. Plain and simple.
Website & email copywriter, dot-connector, wordsmith, unapologetic rose-sniffer.
Hey, I'm Olivia —
but I'll accept these
+ hidden theme sniffer-outer
+ armchair geology nerd
+ peanut butter enthusiast
+ very sane cat lady
Because I spent years trying to be a writer in the way I thought I “should.” As a cub reporter for a local lifestyle magazine. A help-pages writer for Big Tech. A do-it-all words person for a startup company…
… All while restraining my free spirit, shh-ing my anxiety, stifling my humor, and generally beating the crap out of myself for not being a completely different person.
I love writing, but I spent years hating writing
LEMME TELL YOU A SECRET
Then, I discovered copywriting
Realizing there was a perfect job for the kind of gal who asks “why” constantly, instantly picks out the theme in every story, and seems to know a little bit about everything was an “aha” moment in and of itself.
But the freedom of running an online business – organizing my days to suit me, serving and hiring people I vibe with, and bringing my whole personality to work – is what taught me to love writing again.
Along the way, everything I thought I knew about collaboration, marketing, and selling got flipped on its head.
And not only is that ^ a legit strategy to earn more than enough of the time & financial freedom you’ve been dreaming of…
…In a world that’s getting louder and more impersonal every year – where buyers’ internal BS-detectors are getting more sensitive – I’m fully convinced that being relentlessly real and putting connection first is the only sales principle with staying power.
Sales naturally follow genuine human connection
THESE DAYS, I OPERATE ON THE IDEA THAT…
(When you add a tasteful layer of marketing strategy and choose the right words, of course.)
Life freaking blossoms when you approach it with curiosity and openness – that’s adventure. Wherever gets your heart pounding – from skydiving to launching a new offer – your adventure makes you, you. It always deserves priority treatment.
For your copy to work its magic, two things need to be true: it needs to be eerily you, and you need to love it. I can’t pull that off in a vacuum… plus, your brand is a part of you. From project kickoff to final tweaks, we’re on this journey together.
This might be the yoga bish in me, but as far as I’m concerned, slow = strong. And creativity can’t breathe in tight spaces. Getting to know someone’s business and bottling up the essence into impactful copy isn’t a process I’ll ever rush.
Adventure
Collaboration
Intention
north stars we just might share
To Kaleb, who’s put more miles on my Subaru than I have
Ask me for a sauce tutorial and don’t try to argue with it
“I’d be an awful politician,” she said, beaming with pride
Running towards fear with a snack in my bag just in case
A life-long adventure partner
Italian-American AF
Not a poker face
Enneagram type 6
I AM…
A sometimes-profound, sometimes-ridiculous newsletter about the art of being a human on a floating space rock, and copywriting too, I guess.
Anything can happen. Banter is encouraged.
I've watched as my company has expanded and grown in surprising ways since she arrived with her muse-like words.
I cannot begin to describe my gratefulness for Olivia - she is prompt, professional, and brilliant.